Global Motivations : Honda, Toyota, and the Drive Toward American Manufacturing
Book Details
Format
Hardback or Cased Book
ISBN-10
0761839305
ISBN-13
9780761839309
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 19th, 2008
Print length
170 Pages
Weight
408 grams
Dimensions
23.80 x 16.40 x 1.90 cms
Product Classification:
Business & management
Ksh 15,500.00
Manufactured on Demand
Delivery in 29 days
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Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape.
Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies'' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.
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