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Global Political Marketing

By: New Zealand) Lees-Marshment Jennifer (University Of Auckland (Author) , Chris Rudd (Author) , Sweden) Stromback Jesper (University of Gothenburg (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415427227

Publisher: Taylor & Francis Ltd

Publication Date: Oct 8th, 2009

Weight: 606 grams

Dimension: 24.10 x 16.30 x 2.30 cms

Category: Elections & referenda

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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