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Global Political Marketing

By: New Zealand) Lees-Marshment Jennifer (University Of Auckland (Author) , Chris Rudd (Author) , Sweden) Stromback Jesper (University of Gothenburg (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780415500463

Publisher: Taylor & Francis Ltd

Publication Date: Sep 15th, 2011

Weight: 454 grams

Dimension: 23.20 x 15.70 x 1.80 cms

Category: Elections & referenda

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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