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Global Sport Business

By: USA) Pitts Brenda G. (Georgia State University (Author) , USA) Zhang James J. (University of Georgia (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367132880

Publisher: Taylor & Francis Ltd

Publication Date: Mar 20th, 2019

Weight: 618 grams

Dimension: 16.30 x 24.10 x 1.80 cms

Category: Events management industries

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Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.

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