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Global Sport Business

By: USA) Pitts Brenda G. (Georgia State University (Author) , USA) Zhang James J. (University of Georgia (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367671594

Publisher: Taylor & Francis Ltd

Publication Date: Dec 18th, 2020

Weight: 494 grams

Dimension: 15.40 x 23.40 x 2.80 cms

Category: Events management industries

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Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.

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