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Global Strategies in Retailing

By: UK) Dawson John (University of Edinburgh (Author) , Masao Mukoyama (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367867492

Publisher: Taylor & Francis Ltd

Publication Date: Dec 12th, 2019

Weight: 426 grams

Dimension: 15.50 x 23.30 x 1.90 cms

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Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.

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