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Global Strategies in Retailing

By: UK) Dawson John (University of Edinburgh (Author) , Masao Mukoyama (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415644297

Publisher: Taylor & Francis Ltd

Publication Date: Sep 10th, 2013

Weight: 538 grams

Dimension: 23.90 x 16.70 x 2.00 cms

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Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.

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