Global Strategy
by
Mike Peng
Book Details
Format
Paperback / Softback
ISBN-10
0357512367
ISBN-13
9780357512364
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2021
Print length
562 Pages
Weight
1,090 grams
Dimensions
21.80 x 27.80 x 2.40 cms
Product Classification:
Management & management techniquesManagement and management techniques
Ksh 14,800.00
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The world’s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
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