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Global Tourist Behavior

By: USA) Kaynak Erdener (The Pennsylvania State University at Harrisburg (Author) , USA) Uysal New Jersey Muzaffer (Point Pleasant (Author)

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Ksh 39,150.00

Format: Hardback or Cased Book

ISBN-13: 9781560244714

Publisher: Taylor & Francis Inc

Publication Date: Sep 1st, 1994

Category: SOCIOLOGY & ANTHROPOLOGY

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Provides information on recent research on global travel behaviour as an integral component of travel and tourism marketing research. Empirical research is included. Areas covered include marketing management in small island nations and travel motivation variations in overseas German visitors.

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