Book Details
Format
Hardback or Cased Book
ISBN-10
1538115220
ISBN-13
9781538115220
Edition
Fourth Edition
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 17th, 2019
Print length
260 Pages
Weight
542 grams
Dimensions
16.00 x 23.60 x 2.40 cms
Product Classification:
Communication studiesSocial & cultural historyGlobalizationEthnic studiesSociology
Ksh 15,300.00
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Now updated with new chapters on culture and populism, this book argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing. Its historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a “clash of civilizations” as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization. Throughout, the book offers a comprehensive treatment of hybridization arguments, and in discussing globalization and culture, problematizes the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
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