Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
1st ed. 2013
by
C. Torelli
Book Details
Format
Paperback / Softback
ISBN-10
1349462187
ISBN-13
9781349462186
Edition
1st ed. 2013
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 18th, 2015
Print length
181 Pages
Ksh 23,400.00
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Quality
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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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