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Globalization, Development and the Mass Media
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Globalization, Development and the Mass Media

by Colin Sparks

Book Details

Format Hardback or Cased Book
ISBN-10 0761961615
ISBN-13 9780761961611
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 20th, 2007
Print length 264 Pages
Weight 634 grams
Dimensions 24.50 x 17.80 x 2.20 cms
Product Classification: Communication studiesGlobalization
Ksh 30,950.00
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Gives an account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. This book examines two main currents of thought.
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

 

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