Globalization or Regionalization of the American and Asian Car Industry?
Book Details
Format
Hardback or Cased Book
ISBN-10
1403905827
ISBN-13
9781403905826
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 15th, 2003
Print length
243 Pages
Ksh 16,200.00
Publisher Out of Stock
0 in stock
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Secure
Quality
Fast
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose.
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
Get Globalization or Regionalization of the American and Asian Car Industry? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
