Globalization or Regionalization of the European Car Industry?

Name: Globalization or Regionalization of the European Car Industry?
Brand: Palgrave USA
SKU: 9781403905819
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781403905819

Book Details

Format Hardback

ISBN-10 1403905819

ISBN-13 9781403905819

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 15th, 2003

Print length 275 Pages

Product Classification: Globalization Globalization Road vehicle manufacturing industry Vehicle and transport manufacturing industries

KSh 16,200.00

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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose.

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms'' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

Get Globalization or Regionalization of the European Car Industry? by G. Volpato at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 275 pages.