Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing
by
D. Sutton
Book Details
Format
Hardback or Cased Book
ISBN-10
0230611745
ISBN-13
9780230611740
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 13th, 2009
Print length
210 Pages
Weight
356 grams
Dimensions
21.60 x 13.80 x 1.70 cms
Product Classification:
Advertising
Ksh 16,200.00
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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