Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing
by
D. Sutton
Book Details
Format
Paperback / Softback
ISBN-10
1137021004
ISBN-13
9781137021007
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 7th, 2012
Print length
210 Pages
Weight
280 grams
Dimensions
21.40 x 13.50 x 1.30 cms
Product Classification:
Advertising
Ksh 16,200.00
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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