Globalizing Sport : How Organizations, Corporations, Media, and Politics are Changing Sport
Book Details
Format
Hardback or Cased Book
ISBN-10
1594517576
ISBN-13
9781594517570
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2010
Print length
272 Pages
Weight
540 grams
Dimensions
16.00 x 28.20 x 2.00 cms
Product Classification:
GlobalizationSociology: sport & leisure
Ksh 34,200.00
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Explores the sociological, political and economic aspects of sport. Shows how commerce, media and politics have re-shaped the games we love.
Sport is enjoyed by millions of people across the world, and both watching and playing sport constitutes a major part of modern leisure time. But sport is also a huge worldwide industry. In Globalizing Sport, George Sage invites readers to explore a deeper understanding of the global dynamics of sport - not only competitions but of the big businesses of money, media coverage, athletic apparel and more. He shows how phenomena such as migration, labour, commerce and politics affect the athletes and the fans, continually reshaping the business and experience of sport. Globalizing Sport puts sport in its political, economic and social context, revealing its connections with businesses, countries, media outlets and education systems.
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