Go-to-Market Strategies for Women Entrepreneurs : Creating and Exploring Success
Book Details
Format
Hardback or Cased Book
ISBN-10
1789732905
ISBN-13
9781789732900
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 6th, 2019
Print length
312 Pages
Weight
576 grams
Dimensions
16.00 x 23.80 x 2.40 cms
Product Classification:
Business strategyBusiness ethics & social responsibilityEntrepreneurship
Ksh 12,250.00
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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
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