God Rock, Inc. : The Business of Niche Music
by
Andrew Mall
Book Details
Format
Hardback or Cased Book
ISBN-10
0520343417
ISBN-13
9780520343412
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 1st, 2020
Print length
322 Pages
Weight
576 grams
Dimensions
16.00 x 23.60 x 2.80 cms
Ksh 14,400.00
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Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.
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