God Rock, Inc. : The Business of Niche Music

Name: God Rock, Inc.
Brand: University of California Press
SKU: 9780520343412
Price: 14400 KES
Availability: OutOfStock
ISBN: 9780520343412

by Andrew Mall

Book Details

Format Hardback

ISBN-10 0520343417

ISBN-13 9780520343412

Publisher University of California Press

Imprint University of California Press

Country of Manufacture US

Country of Publication GB

Publication Date Dec 1st, 2020

Print length 322 Pages

Weight 576 grams

Dimensions 16.00 x 23.60 x 2.80 cms

Product Classification: Music Theory of music & musicology Music reviews & criticism Sacred & religious music Rock & Pop music

KSh 14,400.00

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Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

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