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Going Dirty

By: David Mark (Author)

Out of stock

Ksh 10,350.00

Format: Hardback or Cased Book

ISBN-13: 9780742545007

Publisher: Rowman & Littlefield

Publication Date: May 19th, 2006

Weight: 500 grams

Dimension: 23.60 x 15.80 x 2.40 cms

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A history of negative campaigning in American politics, and an examination of how candidates and political consultants have employed this often-controversial technique. This book includes case studies on races throughout the television era, in which negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

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