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Good Business

By: USA) O'Toole James (University of Denver (Author) , USA) Mayer Don (University of Denver (Author)

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Ksh 25,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415879972

Publisher: Taylor & Francis Ltd

Publication Date: Apr 29th, 2010

Weight: 492 grams

Dimension: 23.50 x 15.80 x 2.00 cms

Category: Sales & marketing management

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A collection of essays that addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. It demonstrates that ethics is not peripheral, or in addition to, the central concerns of business.

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