Good for You, Great for Me (INTL ED) : Finding the Trading Zone and Winning at Win-Win Negotiation
Book Details
Format
Paperback / Softback
ISBN-10
1610395247
ISBN-13
9781610395243
Publisher
PublicAffairs,U.S.
Imprint
PublicAffairs,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 3rd, 2014
Print length
256 Pages
Weight
338 grams
Dimensions
14.00 x 20.80 x 2.00 cms
Product Classification:
Business & management
Ksh 3,050.00
Manufactured on Demand
Delivery in 29 days
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A giant in the field and professor of negotiation at MIT and Harvard Law School offers a conceptual breakthrough and practical tool for Uwinning /U negotiations-not just dividing the pie-while maintaining trust and keeping relationships intact: the "Trading Zone"
You''ve read the classic on win-win negotiating, Getting to Yes but so have they, the folks you are now negotiating with. How can you get a leg up and win?
"Win-win" negotiation is an appealing idea on an intellectual level: Find the best way to convince the other side to accept a mutually beneficial outcome, and then everyone gets their fair share. The reality, though, is that people want more than their fair share; they want to win. Tell your boss that you''ve concocted a deal that gets your company a piece of the pie, and the reaction is likely to be: "Maybe we need to find someone harder-nosed than you who knows how to win. We want the whole pie, not just a slice." However, to return to an earlier era before "win-win" negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction -- and a public relations disaster.
By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table -- the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to "no," or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of "the trading zone" -- the space where you can create deals that are "good for them but great for you," while still maintaining trust and keeping relationships intact -- is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you''ve created while your opponents still look good to the people to whom they report.
Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations.
"Win-win" negotiation is an appealing idea on an intellectual level: Find the best way to convince the other side to accept a mutually beneficial outcome, and then everyone gets their fair share. The reality, though, is that people want more than their fair share; they want to win. Tell your boss that you''ve concocted a deal that gets your company a piece of the pie, and the reaction is likely to be: "Maybe we need to find someone harder-nosed than you who knows how to win. We want the whole pie, not just a slice." However, to return to an earlier era before "win-win" negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction -- and a public relations disaster.
By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table -- the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to "no," or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of "the trading zone" -- the space where you can create deals that are "good for them but great for you," while still maintaining trust and keeping relationships intact -- is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you''ve created while your opponents still look good to the people to whom they report.
Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations.
Get Good for You, Great for Me (INTL ED) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by PublicAffairs,U.S. and it has pages.
