Googled : The End of the World as We Know It
by
Ken Auletta
Book Details
Format
Paperback / Softback
ISBN-10
0753522438
ISBN-13
9780753522431
Publisher
Ebury Publishing
Imprint
Virgin Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 14th, 2011
Print length
432 Pages
Weight
296 grams
Dimensions
19.60 x 12.30 x 3.40 cms
Product Classification:
Media studiesInternet & WWW industries
Ksh 3,050.00
Manufactured on Demand
0 in stock
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Quality
Fast
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets.
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company''s founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it''s forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of ''new'' and ''old'' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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