Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941
Book Details
Format
Paperback / Softback
Book Series
Studies in American Popular History and Culture
ISBN-10
0415648130
ISBN-13
9780415648134
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 10th, 2012
Print length
216 Pages
Weight
400 grams
Product Classification:
Humanities
Ksh 9,200.00
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While many historians have contended that America took a leftward turn during the economically turbulent 1930s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.
Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
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