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Green Branding

By: Oliver Errichiello (Author) , Arnd Zschiesche (Author)

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Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9783658360597

Publisher: Springer

Publication Date: Mar 15th, 2022

Dimension: 23.50 x 15.50 x 26.70 cms

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The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.

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