Green Innovations for Industrial Development and Business Sustainability : Models and Implementation Strategies

Focusing on the business implications of green innovation, this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement green innovative practices today to realize tangible as well as intangible business advantages in the future.

works as a guide for green innovation that focuses on enterprise applications for those tasked with leveraging green practice adoption to enhance the productivity of their organization. The book offers the ability to understand the latest developments in green innovations and their business applications along with their implications in various domains from manufacturing to marketing.

Front-line decision-makers can use this book as a practical guide for capitalizing on the latest green practices, adoptions, and transformations. Researchers, business leaders, postgraduate, and graduate students will find this book useful with its presentation of state-of-the-art research together with the current and future challenges of building green practice models and applications for organization and business operations.