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Green Marketing
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Green Marketing : A Case Study of the Sub-Industry in Turkey

1st ed. 2016

Book Details

Format Hardback or Cased Book
ISBN-10 1137535873
ISBN-13 9781137535870
Edition 1st ed. 2016
Publisher Palgrave Macmillan
Imprint Palgrave Pivot
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 29th, 2015
Print length 153 Pages
Ksh 8,100.00
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

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