Green Marketing in Emerging Economies : A Communications Perspective
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
303082571X
ISBN-13
9783030825713
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 4th, 2022
Print length
279 Pages
Product Classification:
Sales & marketing
Ksh 27,000.00
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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
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