Green Marketing Perspectives : Effective Messaging for Sustainable Practices
Book Details
Format
Hardback or Cased Book
ISBN-10
183608773X
ISBN-13
9781836087731
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 28th, 2025
Print length
344 Pages
Weight
562 grams
Product Classification:
Business & the environment, ‘Green’ approaches to businessSales & marketing
Ksh 14,400.00
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Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.
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