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Greener Marketing

By: Martin Charter (Author) , Michael Jay Polonsky (Author)

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Ksh 13,700.00

Format: Hardback or Cased Book

ISBN-13: 9781874719144

Publisher: Taylor & Francis Ltd

Publication Date: Aug 1st, 1992

Weight: 658 grams

Dimension: 15.90 x 34.70 x 2.60 cms

Category: Sales & marketing management

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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

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