Greener Marketing : A Global Perspective on Greening Marketing Practice
Book Details
Format
Hardback or Cased Book
ISBN-10
1874719144
ISBN-13
9781874719144
Publisher
Taylor & Francis Ltd
Imprint
Greenleaf Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 1992
Print length
432 Pages
Weight
658 grams
Dimensions
15.90 x 34.70 x 2.60 cms
Product Classification:
Sales & marketing managementSales and marketing managementThe environment
Ksh 11,900.00
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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
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