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Greenwashing Practices in Company Marketing Communications
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Greenwashing Practices in Company Marketing Communications

by Anita Proszowska , Justyna Ostrowska , Magdalena Dolhasz , Malgorzata Budzanowska-Drzewiecka

Book Details

Format Hardback or Cased Book
Book Series Routledge Focus on Environment and Sustainability
ISBN-10 1032902396
ISBN-13 9781032902395
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 8th, 2025
Print length 150 Pages
Product Classification: Environmental economicsBusiness & the environment, ‘Green’ approaches to businessAdvertisingEnvironmental managementClimate change
Ksh 10,100.00
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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

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