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Ground Wars

By: Rasmus Kleis Nielsen (Author)

Extended Catalogue

Ksh 5,700.00

Format: Paperback or Softback

ISBN-13: 9780691153056

Publisher: Princeton University Press

Publication Date: Feb 5th, 2012

Weight: 408 grams

Dimension: 23.30 x 15.50 x 1.90 cms

Category: Communication studies

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Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

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