Grounded Theory : A Practical Guide for Management, Business and Market Researchers
Book Details
Format
Hardback or Cased Book
ISBN-10
076196682X
ISBN-13
9780761966821
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2002
Print length
186 Pages
Weight
440 grams
Product Classification:
Business studies: general
Ksh 27,200.00
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Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.
Grounded Theory is different from other texts on four levels:
- It offers an overview of qualitative methods in general and locates grounded theory in this context;
- It compares and contrasts the various grounded theory approaches in an accessible manner;
- It offers an in-depth case study for students and researchers to follow/use;
- And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
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