Guerrilla Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0618785914
ISBN-13
9780618785919
Publisher
Houghton Mifflin
Imprint
Houghton Mifflin (Trade)
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2007
Print length
384 Pages
Weight
394 grams
Dimensions
15.20 x 22.70 x 2.90 cms
Ksh 2,950.00
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An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.
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