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Guerrilla Marketing for Franchisees
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Guerrilla Marketing for Franchisees : 125 Proven Strategies, Tactics and Techniques to Increase Your Profits

Book Details

Format Paperback / Softback
ISBN-10 160037025X
ISBN-13 9781600370250
Publisher Morgan James Publishing llc
Imprint Morgan James Publishing llc
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 19th, 2007
Print length 255 Pages
Weight 394 grams
Dimensions 22.90 x 15.10 x 1.70 cms
Product Classification: Sales & marketing
Ksh 2,700.00
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This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.
With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.

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