Gut Feelings : The Intelligence of the Unconscious
Book Details
Format
Paperback / Softback
ISBN-10
0143113763
ISBN-13
9780143113768
Publisher
Not Stated
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 1900
Weight
206 grams
Dimensions
15.30 x 19.60 x 1.30 cms
Ksh 3,250.00
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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell''s Blink.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
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