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H2H Marketing

By: Philip Kotler (Author) , Waldemar Pfoertsch (Author) , Uwe Sponholz (Author)

2 in stock

Ksh 6,100.00

Format: Hardback or Cased Book

ISBN-13: 9783030595302

Publisher: Springer Nature Switzerland AG

Publication Date: Dec 13th, 2020

Weight: 604 grams

Dimension: 16.20 x 24.20 x 2.70 cms

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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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