Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Book Details
Format
Hardback or Cased Book
ISBN-10
1119183170
ISBN-13
9781119183174
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 2016
Print length
288 Pages
Weight
498 grams
Dimensions
23.60 x 16.40 x 2.50 cms
Product Classification:
E-commerce: business aspectsSales & marketing
Ksh 3,950.00
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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
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