Hacking the Electorate : How Campaigns Perceive Voters
Book Details
Format
Hardback or Cased Book
ISBN-10
1107102898
ISBN-13
9781107102897
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 9th, 2015
Print length
270 Pages
Weight
492 grams
Dimensions
15.80 x 23.50 x 2.00 cms
Ksh 14,750.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.
Get Hacking the Electorate by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
