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Handbook of Consumer Psychology

By: Curtis P. Haugtvedt (Author) , USA) Herr Paul M. (Virginia Tech (Author) , Frank R. Kardes (Author)

14 in stock

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9780805856033

Publisher: Taylor & Francis Inc

Publication Date: Feb 8th, 2008

Weight: 2022 grams

Dimension: 26.20 x 18.30 x 6.50 cms

Category: PSYCHOLOGY

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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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