Handbook of Contemporary Marketing in China : Theories & Practices
Book Details
Format
Hardback or Cased Book
ISBN-10
1617616893
ISBN-13
9781617616891
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 2011
Print length
288 Pages
Weight
742 grams
Dimensions
26.20 x 18.90 x 2.10 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 43,000.00
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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China''s markets, marketing research and marketing practices.
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