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Handbook of Marketing

By: Barton Weitz (Author) , Robin Wensley (Author)

Manufacture on Demand

Ksh 10,200.00

Format: Paperback or Softback

ISBN-13: 9781412921206

Publisher: SAGE Publications Inc

Publication Date: Mar 2nd, 2006

Weight: 1088 grams

Dimension: 24.30 x 17.50 x 3.40 cms

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Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

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