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Handbook of New Product Development Management

By: Christoph Loch (Author) , Stylianos Kavadias (Author)

Manufacture on Demand

Ksh 19,900.00

Format: Hardback or Cased Book

ISBN-13: 9780750685528

Publisher: Taylor & Francis Ltd

Publication Date: Sep 28th, 2007

Weight: 982 grams

Dimension: 24.00 x 16.50 x 3.40 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

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