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Handbook of Program Development for Health Behavior Research and Practice
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Handbook of Program Development for Health Behavior Research and Practice

Book Details

Format Hardback or Cased Book
ISBN-10 0761916733
ISBN-13 9780761916734
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 21st, 2000
Print length 584 Pages
Weight 1,130 grams
Ksh 19,850.00
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This book is intended to take the reader from program development theory through program activity analysis and selection, to immediate impact studies, and intermediate and long-term program outcome measurement. It contains thirteen chapters devoted to substantive techniques with seven case study chapters that demonstrate the use of these techniques in action. Each of these substantive chapters is followed by one or two commentaries by leaders in the field that offer additional considerations for researchers and practitioners.

The Handbook of Program Development for Health Behavior Research and Practice guides the reader from program development theory through program activity analysis and selection, immediate impact studies, and intermediate and long-term outcome measurement. The handbook consists of five parts, providing a wealth of information about:

- The history and rationale for engaging in health behavior program development, including a case study that shows how to apply the six-step program development model and ways of surmounting the hurdles to engaging in program development

- The role of theory in program development, the use of assessment studies to fill in gaps in theory regarding what leads to health-related behavior, and many issues and resources relevant to pooling information about prior interventions

- Perceived efficacy (i.e. concept evaluation) methods of activity selection, including verbal and paper-and-pencil methods of selecting potentially useful activities

- Immediate-impact studies of activities and program creation

- Ways to find immediate-outcome measures that predict longer-term outcome measures, and future issues to consider in the arena of health behavior program development.

Each section consists of an overview; one or more commentaries from recognized theorists, researchers, and practitioners in the health field, and case studies that provide guidelines on addressing relevant aspects of program development. These case studies will provide useful information for discussion, research, and application. In all, this handbook provides 20 chapters of detailed and useful information for researchers, academics, public health practitioners, students, policymakers, and those who engage in any aspect of health program development or evaluation.


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