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Handbook of Research Methods in Consumer Psychology

By: Frank Kardes (Author) , USA) Herr Paul M. (Virginia Tech (Author) , USA) Schwarz Norbert (University of Illinois at Urbana-Champaign (Author)

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Ksh 48,000.00

Format: Hardback or Cased Book

ISBN-13: 9780815352938

Publisher: Taylor & Francis Inc

Publication Date: Apr 29th, 2019

Dimension: 25.40 x 17.80 x 45.30 cms

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In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

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