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Handbook of Research Methods in Consumer Psychology

By: Frank Kardes (Author) , USA) Herr Paul M. (Virginia Tech (Author) , USA) Schwarz Norbert (University of Illinois at Urbana-Champaign (Author)

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Ksh 22,800.00

Format: Paperback or Softback

ISBN-13: 9780815352983

Publisher: Taylor & Francis Inc

Publication Date: May 1st, 2019

Weight: 1008 grams

Dimension: 17.90 x 25.20 x 3.60 cms

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In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

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