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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

By: Celia M.Q. Ramos (Author) , Claudia Ribeiro de Almeida (Author) , Paula Odete Fernandes (Author)

1 in stock

Ksh 86,950.00

Format: Hardback or Cased Book

ISBN-13: 9781799819479

Publisher: Business Science Reference

Publication Date: Dec 30th, 2019

Weight: 1526 grams

Dimension: 22.50 x 29.00 x 3.40 cms

Category: Tourism industry

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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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