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Handbook of Tourist Behavior

By: Turkey) Kozak Metin (Kadir Has University (Author) , Alain Decrop (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780415542814

Publisher: Taylor & Francis Ltd

Publication Date: Feb 23rd, 2012

Weight: 420 grams

Dimension: 22.60 x 16.40 x 1.60 cms

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In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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