Handbuch Werberhetorik
Book Details
Format
Hardback or Cased Book
Book Series
Handbucher Rhetorik
ISBN-10
3110318105
ISBN-13
9783110318104
Publisher
De Gruyter
Imprint
De Gruyter
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 20th, 2023
Print length
665 Pages
Weight
1,224 grams
Ksh 40,750.00
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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
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