Handbuch Werberhetorik

Name: Handbuch Werberhetorik
Brand: De Gruyter
SKU: 9783110318104
Price: 40750 KES
Availability: OutOfStock
ISBN: 9783110318104

Book Details

Format Hardback

Book Series Handbucher Rhetorik

ISBN-10 3110318105

ISBN-13 9783110318104

Publisher De Gruyter

Imprint De Gruyter

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 20th, 2023

Print length 665 Pages

Weight 1,224 grams

Product Classification: Linguistics Semantics, discourse analysis, etc Semantics, discourse analysis, stylistics Literature: history & criticism Literature: history and criticism Communication studies Philosophy Sales & marketing Sales and marketing Philosophy

KSh 40,750.00

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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

Get Handbuch Werberhetorik by Kersten Sven Roth at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by De Gruyter and it has 665 pages.