Happiness and Virtue Ethics in Business : The Ultimate Value Proposition
Book Details
Format
Hardback or Cased Book
ISBN-10
1107044634
ISBN-13
9781107044630
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 11th, 2014
Print length
318 Pages
Weight
598 grams
Dimensions
23.40 x 15.50 x 2.10 cms
Ksh 19,600.00
Manufactured on Demand
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This book draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. It will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.
Research on happiness has steadily increased over the last decade, with different streams of inquiry converging into what has come to be known as 'modern happiness studies' (MHS). In this book, Alejo Jose G. Sison draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. Using non-technical language and a number of illustrative vignettes, he proposes ways for businesses to cultivate the virtues, providing advice on production and service enhancement, customer satisfaction, employee well-being and overall organizational wellness. This book will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.
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